PRIMO Direct Hydrates 2018 NC Folk Fest Artists and Staff



Primo Water will hydrate the staff, volunteers and artists throughout the three-day event


The North Carolina Folk Festival is proud to announce Primo Water Direct as a sponsor for this year’s inaugural festival in downtown Greensboro.


Primo Water, a leading provider of water dispensers and multi-gallon purified water, will provide five-gallon bottles and water dispensers to the festival volunteers, staff and artists throughout the three-day event.


“We are excited to have Primo backstage this year for the North Carolina Folk Festival. It’s great to have their participation since keeping artists hydrated is so important and we want to take great care of our staff and volunteers,” said Zizi Barhouma, Marketing and Media Relations Director at Arts Greensboro.


Primo, an environmentally and ethically responsible company, will provide a gracious amount of purified gallon bottles of water to ensure everyone working hard on this event is hydrated.


Primo will also help keep the use of single-serve plastic bottles to a minimum. With over 1,000 volunteers, 3,000 artists and plenty of staff, reducing single-use plastic at this event will make a big difference on the clean-up crews, environmental footprint and waste.


“We want to keep Greensboro clean and reduce our carbon footprint. Often times, artists just want a sip of water and rather than drinking a full bottle of water between sets. Primo is helping us reduce plastic and water waste,” said Barhouma.


Primo Water Headquarters is located in neighboring Winston-Salem. “We’re grateful to help Greensboro’s Folk Fest stay hydrated. It’s a hot September and we want to be sure that staff, volunteers and artists don’t forget to drink plenty of water,” said Madison Pichardo, Chief of Staff at Primo Water.


About Primo Water

Primo Water Corporation (Nasdaq:PRMW) is a company with a purpose of inspiring healthier lives through better water. Primo is North America’s leading single source provider of water dispensers, multi-gallon purified bottled water, and self-service refill water. Primo’s Dispensers, Exchange and Refill products are available in over 45,000 retail locations and online throughout the United States and Canada. Primo Water is a water sponsor for the 2018 Folk Festival in Greensboro, NC. For more information and to learn more about Primo Water, please visit our website at Visit Primo Direct to learn more about home and office water delivery at