NCFF Announces VF Corporation to Serve as Stage Sponsor


Taylor and Doug Rorrer
Taylor and Doug Rorrer of Rorrer Boys and Friends perform during Folk Festival Press Conference on July 27, 2018. Photo Courtesy: Greensboro News & Record

The North Carolina Folk Festival announced on Friday, July 27 that VF Corporation will sponsor the “Wrangler Stage” for the inaugural year of the Folk Festival. The N.C. Folk Festival will take place in downtown Greensboro from September 7-9th, 2018.

The Wrangler stage will be a large “street stage” located in the 400 block of North Elm Street in downtown Greensboro. It will anchor the northern end of the Folk Festival. At any time throughout the Festival, as many as 5,000 attendees will be able to enjoy performers on this stage, which will operate day and night. Food and beverage vendors will be located on the Wrangler property adjacent to the stage.

“We are honored to participate in such a unique event that celebrates American culture and the arts. As you can imagine, this rings particularly true for us at Wrangler, an iconic brand that celebrates authenticity and American heritage,” said Ed Villano, Vice-President of Demand Creation at VF Corporation. “I’m thrilled to share that VF is committed to sponsoring the Wrangler Stage in 2018, the inaugural year of the North Carolina Folk Festival.”

Throughout the weekend, festival-goers will have the opportunity to see artists such as Sona Jobarteh, Kristyn Harris, The Fitzgeralds, Jarekus Singleton, Bobby Hicks & Asheville Bluegrass and more on the Wrangler Stage. The full performance schedule will be available on the new N.C. Folk Fest app and website closer to the event. Visit for details.

You can see the news conference and read more about the Folk Festival and sponsorship in the Greensboro News & Record.