Logo for the North Carolina Folk Festival presented by TowneBank.
Celebrating its second year September 6-8, the free-admission, weekend-long festival brought thousands to downtown Greensboro for music, dance, a juried marketplace, beer, and more!

Greensboro, N.C., October 22, 2019 — North Carolina Folk Festival organizers have announced that 156,000 people* are estimated to have attended the 2019 event in downtown Greensboro September 6 through 8, 2019.  This was the second year of the new N.C. Festival – building on the remarkable success and legacy of the National Folk Festival’s three-year residency, 2015-2017.


Hundreds of artists – including musicians, dancers, storytellers, and craftspeople – participated in the North Carolina Folk Festival, with 106 separate performances and workshops by more than 45 different artists at five outdoor performance venues and nine indoor venues across center city including the new Folk Fest Music Spots program – presented in partnership with Downtown Greensboro, Inc. – that featured artists inside downtown Greensboro businesses. The 2019 Festival also introduced two new ways for people to support and enjoy the event through the N.C. Folk A’Fare culinary fundraising event two days before the festival weekend, and The Lounge – a special ticketed and catered area hosted in partnership with NAI Piedmont Triad.  Dollars raised from the annual Blue Bucket Brigade donation collections and dollars earned from the sale of beverages over the Festival weekend increased by over 15%.


“Each year we add features and make improvements to the event that reflect attendee and supporter feedback from prior years. We are thrilled by the continued attendance and support of the Festival from our community, and even with the high temperatures over the weekend, we met every expectation for presenting the Festival and the city of Greensboro as premier cultural destinations in the Southeast,” said festival director, Amy Grossmann.


More than 70 sponsors and 100 Friends of the Festival made it possible to produce the free three-day event, and pre-Festival performances for children at seven Guilford County Public Schools.


“TowneBank is honored to begin serving the Triad community and sponsoring the North Carolina Folk Festival was a great way to introduce ourselves to the market.  The 2019 N.C. Folk Festival was a great success for the city of Greensboro and our greater Triad community; it brings both economic and cultural development while providing a fun, engaging and  family-friendly weekend for our citizens. We were thrilled to support this gift that the N.C. Folk Festival and City of Greensboro have worked so hard to develop for its citizens and the state of North Carolina,” said Scott Baker, President, TowneBank Triad Market.


A list of all Festival sponsors can be found on the Festival website at www.ncfolkfestival.com/meet-our-sponsors.


Planning for the next N.C. Folk Festival to take place September 11 through 13, 2020 is already underway.  Suggestions for improvement from the public can be submitted at www.ncfolkfestival.com/contact/. Areas under discussion for improvement include:  ways to mitigate the effects of heat and sun on audiences while maintaining the outdoor nature of the event; enhancing partnerships with downtown businesses and the success of the Folk Fest Music Spots program; and improving lines at beverage sales locations.


* A note about Festival attendance estimates:  Because the weekend is a free, non-ticketed event, the Festival works with its partners to collate figures, including the City of Greensboro and its officials, merchandise and beverage sales statistics, reports from vendors, as well as drone photography to arrive at the attendance estimate.


To learn more about the N.C. Folk Festival, please visit ncfolkfest.com. The North Carolina Folk Festival will continue to post updates on its Facebook page (facebook.com/NCFolkFestival), Twitter (twitter.com/NCFolkFestival) and Instagram (instagram.com/ncfolkfestival).